Changing The Way Of Business

Sufi’s competitors thought his idea that a successful business could be built around offering competitive prices and great service would never work. As it turned out, the store’s success exceeded even Sufi’s expectations. The Sufi went to the local industry in 1990, and got his first distribution of vegetable and oil as a steady expansion of the business.  Sufi credited the rapid growth of his store not just to the low costs that attracted his customers, but also to his associates. He relied on them to give customers the great shopping experience that would keep them coming back.  He shared his vision for the service with his employees and associates in a way that was nearly unheard of in the stores. He motivated them with thanks and bonuses. He trained his staff with best ethics. His kindness to the staff and the customers never been beaten throughout of his life.

As the store grew, so did Sufi’s aspirations. In addition to bringing new approaches and technologies to retail, he also experimented with new store formats—including medicine for pets and mammals and even made the decision to open a new store specifically for the medicine. Sufi’s fearlessness in offering competitive prices and bringing Store’s value to customers in Dera Ghazi khan and beyond set a standard for the stores those were in the business. His strong commitment to service and to the values that help individuals, businesses and the family earned him the greatest fame and prestige.

It was during Sufi’s acceptance remarks that he articulated what would come to be Sufi’s official company purpose.

We can produce new customers, shop keepers and consumers with competitive rates and with best services.